Why Culture Matters
Culture isn’t just ‘nice to have’—it directly shapes how long people stay and how well they perform.
- Keeps talent – Teams with a healthy culture lose far fewer people.
- Raises results – Shared values cut down on friction, so work moves faster and quality goes up.
- Sparks new ideas – A clear “how we do things here” frees brains to focus on solving problems, not politics.
In short: strong culture saves money on hiring, makes customers happier, and grows the bottom line.
What We Mean by “Values”
At Cultcha we look at ten core values, grouped into four clusters:
- Energy & Curiosity
Enjoyment • Variety • Self-Determination
These values fuel creativity. People who score high here love fresh ideas, freedom, and trying new things. - Team Spirit
Connectedness • Goodwill
This is the social glue. It’s about trust, empathy, and sharing knowledge so work flows smoothly. - Drive & Ambition
Influence • Success
Think ownership and results. Folks driven by these values set bold goals and push projects over the finish line. - Stability & Order
Adaptation • Maintenance • Safety
Reliability lives here. These values keep risk in check and make sure processes run without surprises.
Each person (and each team) has a different mix. The closer the mixes line up, the better everyone feels and performs.
How Values Keep People Around
When people feel their own values echo the team’s, they’re far more likely to stay—here’s how that plays out:
- Belonging – When my own values match the team’s, I feel “at home” and don’t look elsewhere.
- Less drama – Shared ground rules mean fewer tiny arguments that wear people down.
- Safety to speak up – Values like Goodwill and Connectedness make it okay to raise concerns early—before frustration turns into a resignation letter.
Our clients have cut new-hire churn by up to 50 % after matching candidates to team values.
How Values Boost Results
When the right values line up, good things start to show up on the scoreboard:
- Faster decisions – Clear drivers like Influence and Success show who decides and why.
- Smarter risk-taking – A balance of Variety (try new things) and Safety (check the risks) leads to bold and responsible moves.
- Better collaboration – Teams high in Goodwill share credit and info, so projects ship sooner.
A Simple 3-Step Playbook
Follow this quick sequence to put you company values to work:
- Measure your current culture – Kick things off with a quick 7-minute Cultcha survey. It shows the real value profile of your team instead of relying on gut feel.
- Hire for “add,” not just “fit.” – Compare each candidate’s values to the team’s gaps. Look for complementary strengths so you keep diversity without losing cohesion.
- Run quarterly pulse checks. – Short follow-ups catch small shifts early. That lets you fix tiny issues before they snowball into turnover or missed targets.
You can use cultural assessment platform automate the heavy lifting so HR can spend time talking to people, not hunting through spreadsheets.
Five Quick Wins You Can Try Today
Want to see impact right away? Start with these actions
- Rewrite job ads – “Love Variety and Self-Determination? You’ll thrive here.”
- Add two value questions to each interview.
- Show new hires their value map during onboarding.
- Praise behaviors in real time when they reflect core values.
- Coach managers to use value insights in one-on-ones.
The Bottom Line
Culture isn’t a poster on the wall—it’s the daily choices people make together. Measure your values, act on them, and you’ll keep your best people and hit your goals faster.
Strong culture today, stronger results tomorrow.
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